3/19/24
Background Knowledge
So far, I have been following my plan of creating an audience, expanding my website, and searching for investors on an investor listing website. I have attained knowledge such as the differentiation between a borrowed audience and an owned audience, as owning an audience can lead to a permanent audience who can recognize you for your accomplishments. On the contrary, a Borrowed Audience would be a more temporary audience whom you may just listen to a speaker for a limited amount of time in the forms of digital and physical advertisements. Aligning this to formulate a personal brand, I must share my website/final product prototype on LinkedIn to "funnel people down" and get into the "customer pool." The "funnel of people" is a difficult funnel to go through, since as you go deeper into the funnel, you narrow down and find your specific scope of audience that you may want to attract. As the next step, I need to raise money. An IRA is the act of taking money for people who want to invest, raise/inflate the money, and finally agree on an interest rate of commission the middleman should keep. If I could contact a list of homeowners, I would need a 1% conversion rate. Likewise, if I can contact a list of investors, I could get 25-50$ through the list I could sell to them. (as someone without a real estate license and under the age of 18) These are merely some of the concepts that my mentor Kobe Xin taught me in my previous meeting.
Future Reflection
I feel like I need more insight about expanding my website and making it more enticing for professional investors and real estate agents in my local area. Kobe Xin gave me an idea to endorse it to other family members and friends, as they can pass it along to an audience or person who may be interested in seeking investors.
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